THE WALL STREET JOURNAL
January 5, 2009
www.wsj.com

“High-End Help for Job Hunters”

“In this crowded job market, it’s getting harder to stand out from the crowd.  That’s why job hunters increasingly tap professional marketers to improve their prospects.  Experts such as executive-marketing firms, executive agents and certified personal-branding strategists provide a more tailor-made guidance than conventional coaches.”

“Executive Agents”

“Executive agents are personal talent scouts, similar to their sports counterparts.  They arrange introductions at selected employers, coach during offer negotiations – and continue counseling clients once they find jobs.”